Privacy Policy

Last Updated: May 2026

Welcome to The 12th Club (operated by B&EG investment, EIN: 93-4272771, “we”, “us”, or “our”). We are committed to protecting your personal data and respecting your privacy across our global e-commerce operations. This Privacy Policy outlines our data processing practices in compliance with major global privacy frameworks including the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and the Lei Geral de Proteção de Dados (LGPD).

1. Information We Collect

We collect and process various types of personal information to provide a seamless luxury shopping experience:

Checkout & Account Data: Name, billing and shipping address, email address, phone number, and account credentials.
Payment Data: Payment card details and billing information (processed securely via PCI-compliant third-party gateways; we do not store full credit card numbers).
Browsing & Device Information: IP address, browser type, operating system, time zone settings, and geolocation data.
Interaction Data: Pages viewed, products searched for, and interactions with our cinematic content and UI.

2. How We Use Your Data

Your personal data is strictly used for the following purposes:

Order Fulfillment: Processing transactions, managing shipping, and handling returns or customer support inquiries.
Fraud Prevention: Monitoring transactions to detect and prevent fraudulent activities.
Marketing & Personalization: Sending promotional content and tailoring product recommendations (subject to your explicit consent).
Compliance & Legal Obligations: Adhering to international tax, accounting, and legal requirements.

3. Cookies and Tracking Technologies

We utilize advanced cookie management to respect your preferences:

Strictly Necessary Cookies: We utilize the the12th_geo_region cookie. This is a strictly necessary functional cookie required to accurately determine your geographical region, ensuring you are presented with the correct currency, pricing, and compliance regime (e.g., GDPR, CCPA). This cookie cannot be disabled.
Google Consent Mode v2: We have implemented Google Consent Mode v2 to govern our analytics and marketing tracking. If you decline non-essential cookies, our analytics tags will operate in a heavily restricted, ping-only state, meaning no identifying cookies are written to your device and your data is anonymized. Tracking only occurs if explicit consent is granted.

4. Global Privacy Rights (GDPR, LGPD, CCPA)

Depending on your location, you hold significant rights regarding your data:

GDPR (EU/UK) & LGPD (Brazil): You have the right to request access to your personal data, request rectification of inaccurate data, request erasure (“right to be forgotten”), restrict processing, object to profiling, and request data portability.
CCPA (California): You have the right to know what personal information is collected, the right to request deletion, and the right to opt-out of the “sale” or “sharing” of your personal information. You may exercise these rights via the “Your Privacy Choices” link in our footer.

5. Data Retention & Third-Party Processors

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy, including legal, accounting, or reporting requirements. We share data only with vetted third-party processors (e.g., Stripe, PayPal, international couriers) who are contractually obligated to uphold strict data protection standards.

6. Contact Us

To exercise any of your privacy rights or if you have questions regarding our data practices, please contact our Privacy Team at officethe12th@gmail.com.

You may also reach us by mail at our registered address:
B&EG investment
8103 South Congress Ave
Austin, Texas 78745
United States